A phone propped against a glass jar of oats on a kitchen counter, running a habit streak app with two of three habits ticked, in low morning window light.

7:02 am

Apps the size of one problem.

Describe the little app your week is missing. Loft builds it while you watch, then hands you a link anyone can open.

Free with an email sign-in. No card. Two new apps a month, and changes never count.

Most software is built for millions of people. A Loft app is built for your week.

  • A thumb typing a sentence into the Loft prompt field on a phone, resting on a couch arm under a knit blanket in morning light.

    Say it.

    One sentence, the way you’d text a friend.

  • A laptop on a desk showing the Loft studio with one sentence typed, an expense splitter for four at the cabin, beside a coffee ring on paper.

    Watch it.

    A working app in a minute or two. No code to read.

  • A phone held up in one hand on an overcast street, the cabin expense splitter on the screen, ready to send.

    Send it.

    A link anyone can open. Nobody signs up.

7:10 am

Water, reading, a walk.

Three ticks before the kettle boils. The streak keeps count for you.

The same kitchen, closer: a mug in hand and the habit streak app on a phone with all three habits ticked, warm morning sun.
The Habit Tracker app, a week of ticks for water, reading and a walk.

12:40 pm

Five days in Lisbon, one link.

Morning, afternoon and evening for every day, and Sam can edit it too.

A phone face up on a Lisbon café table beside an espresso and azulejo tiles, showing day two of a trip itinerary app in hard midday sun.
The Trip Itinerary app, five days with morning, afternoon and evening slots.

6:20 pm

Who owes what, settled before dessert.

Gas three ways, the cabin four ways, and the fewest payments to square it.

A wooden picnic table outside a cabin at golden hour with three phones and enamel mugs, one phone showing the expense splitter.
The Expense Splitter app, four people, gas and the cabin, and who pays whom.
Hands passing a lit phone across the cabin table at blue hour, a lantern just lit beside it.

The link opens. Nobody signs up.

No app store and no account for them. They tap it and it works. Anyone who wants their own can remix yours.

Start from one that already works.

Open any of these without signing up, then make it yours.

  • The Habit Tracker app on a phone laid on a white oak table beside a sprig of rosemary, photographed from above.
    Habit TrackerTry it
  • The Expense Splitter app on a phone laid on a weathered picnic table with a map and an enamel mug, photographed from above.
    Expense SplitterTry it
  • The Trip Itinerary app on a phone laid on a marble café table beside an espresso and a passport, photographed from above.
    Trip ItineraryTry it
  • The Daily Reflection app on a phone laid on a walnut nightstand under lamp light, beside a paperback and reading glasses, photographed from above.
    Daily ReflectionTry it
  • The Reading List app on a phone laid on a stack of cloth hardbacks, photographed from above.
    Reading ListTry it
  • The Gift Planner app on a phone laid on kraft wrapping paper beside red ribbon and scissors, photographed from above.
    Gift PlannerTry it
  • The Workout & Macros app on a phone laid on a rubber gym floor beside a kettlebell, photographed from above.
    Workout & MacrosTry it

  • For agents and creators.

    Make tools for your clients. Eight calculators for buyers and investors, and payouts when you charge: Loft keeps 25% of each sale on Free and 20% on Pro.

    Agent tools

10:05 pm

Three lines before bed.

Write about your day. Get one thoughtful observation back.

A nightstand with a paperback and a phone under a small linen lamp, the reflection app showing one observation back.
The Daily Reflection app, three lines written and one observation back.
  • One sentence to start
  • Changes never count
  • 2 new apps a month, free
  • 20 a month for $12
  • Links anyone can open

One flat price. No credits.

Credit-metered builders charge for every fix, so getting a close-but-wrong app right costs the most. On Loft, changing an app you’ve built never counts.

$0Free

Everything you need for your first apps.

  • 2 new apps a month
  • Changes never count
  • Publish and share as many as you make
  • Every app runs in its own sandbox
  • The whole Playbook to try and remix
Build it

$12 a monthPro

For when one tiny app turns into ten.

  • 20 new apps a month
  • Loft’s cut of your paid apps drops to 20%
  • Everything in Free
  • Cancel any time from Settings
Build it
A kitchen table at night, a laptop open to the empty Loft prompt field, a lamp, an empty plate pushed aside.

So, what are we building?

Free with an email sign-in. No card. Two new apps a month, and changes never count.

Free to start. No card.